All JMU athletics programs will compete in Nike apparel beginning in 2019-20


James Madison Athletics announced today that they have entered into a partnership with Nike through BSN SPORTS. The five-year agreement, which began June 1, 2019, is part of the BSN SPORTS Collegiate Select program, which aims to make BSN SPORTS a single source supplier for all collegiate, intramural, club and sports apparel and equipment. Staff. NCAA Division I, II, and III institutions as well as the NJCAA and NAIA. As part of the agreement, all JMU athletic programs will now be unified to compete in Nike apparel.

“James Madison has previously enjoyed a partnership with Nike, but we are excited to further expand our relationship with Nike to encompass all of our sports through a partnership with BSN Sports,” Bourne said. “Clothing is an important part of brand representation and recognition, and Nike sits at the top of the college athletic apparel industry. This is a key example of an outside entity recognizing the value of the JMU brand and seeking to invest in a relationship for mutual benefit. »

Bill Stote, Senior Vice President of BSN SPORTS Collegiate Select, added, “This agreement with James Madison University affirms our mission to deliver elite, personalized products and services to every corner of campus. We are truly excited to get to know all of the coaches and campus administrators associated with this great athletic program and to work tirelessly to put time back into their day so they can spend more time elevating and making an impact. on student life.

BSN SPORTS Collegiate Select will partner with the company’s major suppliers to supply apparel and equipment to colleges and universities across the country.


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