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THE SWOOSH — straight to your phone.

The official Nike app will launch this week in the Philippines and other Asian markets, giving Swoosh fans a new official entry point to the brand beyond stores and the official website.

Beyond the other Swoosh apps currently available in the Philippines – Nike Run Club and Nike Training Club – the Nike app will provide its users with a digital gateway to its latest products. It will also serve as another spoke in the center of your Nike membership.

Here’s everything you need to know about the new Nike app.

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When will it be launched?

It is available today, on the App Store and on Google Play. Plus, if you download the app by July 22, you’ll get 10% off your first purchase there.

The app launched Thursday in Singapore, Thailand, India, Malaysia, Taiwan and the Philippines, making it accessible to consumers who want to shop the best of Nike.

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Will the Nike app in the Philippines make it easier for me to buy sneakers?

Hmmm! A good question. In the Philippines, the company only launches the Nike app, not the infamous SNKRS app, the cause of so much agony and ecstasy for so many sneakerheads around the world.

To answer that question, we turn to Nike’s official advice on the matter:

“SNKRS Web is the best way to catch up on coveted sneaker launches or get notified when new shoe launches are officially released to the public. Have the Nike app and visit SNKRS Web is the best way to ensure you have access to highly coveted sneakers,” he said.

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What can I get in the app?

It will give you personalized access to “everything you want from Nike” in one place. This includes products, events, a personal store, as well as style and sports content. You can also track all activity within your Nike subscription, allowing you to keep tabs on everything you’ve purchased, your current orders, and even return items. .

Plus, you can also reserve your spot for special Nike events. The app will also offer “sports and style tips” for your cops.

Oh, and since this is the official Nike app, you are assured of safe and secure checkout for your payments.

Nike has a subscription? How much does it cost?

It’s actually free. All you need to do is sign up and it will work on all Nike assets – Nike.com, Nike Apps, Nike Stores.

Back to the app. So why should I get it?

You might ask: What’s the benefit of getting the app if I can just shop at real stores or Nike.com/ph or SNKRS or partners like Lazada?

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Well, first of all, app users who are also Nike members will have exclusive access to drops that you can only access in the app. Nike promises key drops every Friday.

You will also get member rewards through an in-app “member wallet”. These rewards include promotions and access to events.

Finally, users will also be one touch away from Swoosh content – “stories, tips and other inspirational content,” as a statement from Nike puts it.

Nike app

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I already have the Nike Run Club app and Nike Training Club. Will this somehow work with the Nike app in the Philippines?

Nike says completing weekly challenges on Run Club and Training Club will give you keys to a digital “Champions Locker” on the Nike app. The company describes this as an exclusive unlock with “members-only access to product and app content.”

Why is Nike launching it now in the Philippines?

In an e-commerce statistics report, 70% of users in Southeast Asia are now online. The Nike app can encourage these users to purchase their products with just a tap.

“The launch of the Nike app marks a critical expansion of Nike’s digital ecosystem in SEA&I,” said Sanjay Gangopadhyay, Nike Vice President for Southeast Asia and India. encourages its members in the region to inspire and equip them to move.

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What exclusives can Pinoy fans expect when they log into the app this week?

For starters, Nike members using the app will have early access to the Space Jam-themed Nike line starting this week.

As we mentioned, you will also get 10% off your first app purchase.

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