Just as colleges compete for the best prospects, sneaker companies do their best to recruit budding superstars. Nike scored a major victory today by signing Bronny James to an NIL endorsement deal.
The Sierra Canyon High School guard recently entered senior year and has already begun visiting colleges. Now that the top prospect has signed a lookalike deal with Nike, it narrows the number of schools he could potentially attend.
In an interview with ComplexJames said: “For as long as I can remember, Nike has been part of my family. To have the chance to team up with them and carry on my family’s legacy both on the pitch and in the community is crazy. – it really means a lot tome.”
The 18-year-old isn’t exaggerating when he says Nike has always been part of his family. Twenty years ago, his father, LeBron James, unveiled his first signature shoe with Nike.
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Today is another important moment in a series of incredible milestones for the James family. LeBron recently released his 20th signature sneaker, the Nike LeBron 20. The Los Angeles Lakers forward is expected to overtake Kareem Abdul-Jabbar as the NBA’s all-time leader this season.
As for Bronny, he still has his work cut out for him. Along with all the challenges of being a high school student, the budding star must figure out his next steps after graduation. It’s great that the family business supports him every step of the way.
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