Build confidence in girls’ game with the Nike Sports Bra Playbook


Need Support where to start to find the right sports bra for football? Look no further…

All children are made to play, but not all have the same opportunities to access and benefit from sport.

Have you ever thought about the obstacles that can prevent girls and women from playing football and enjoying it?

Girls face complex cultural, social and economic barriers to participating in play and sport.

As a result, they drop out of sport twice as often as boys – and have fewer sporting opportunities overall.

As a coach, have you ever considered the importance of body confidence? Have you ever wondered how to help girls overcome obstacles?

Made to Play is Nike’s global commitment to get kids moving, removing barriers and expanding girls’ access to the many benefits of physical activity, including being healthier, more confident and performing better in school. and in life.

One of the biggest hurdles to overcome is providing girls with the clothes and equipment they need to play with confidence. After all, a girl should never have to stop performing because she doesn’t have the product she needs to perform.

To help coaches and other caring adults create an informative and fun experience for girls receiving sports bras, Nike has developed a dedicated playbook, in partnership with leading body image experts at the Center for Appearance Research from UWE Bristol in the UK.


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