Chloe Kelly’s Nike sports bra has skyrocketed searches


England’s Chloe Kelly celebrates her historic goal in the 111th minute. (Getty Pictures)

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After countless years of suffering, he finally came home. The Lionesses of England beat Germany 2-1 to become Euro 2022 winners Sunday, thanks to an 111th-minute goal from Chloe Kelly.

The goal – a historic second touch between the legs of German goalkeeper Merle Frohms – was enough to make the team the first women’s team in England to win a major tournament. And Kelly’s ecstatic celebration was equally fitting.

Kelly ripping off his number 18 shirt to reveal it Nike sports bra underneath as she flipped her England shirt over her head is seen as a nod to USA’s Brandi Chastain, who took her shirt off after scoring the winning penalty in the 1999 Women’s World Cup final against China.

Chloe Kelly celebrates her goal with her teammates

Chloe Kelly’s celebration earned her a yellow card for ripping off her top, but she didn’t let that dampen her spirit. (Getty Pictures)

Much like Chastain’s celebration, images of an ecstatic Kelly plastered newspapers across the country on Monday morning. Both have become defining images of their respective tournaments, with both women celebrating in front of record crowds for a global women’s sporting event.

The 1999 decider was hailed as the catalyst that made soccer a viable career for women in the United States, and there’s still hope that Kelly’s goal and the the team’s victory will inspire the same momentum In England.

Read more: How the Lionesses’ Euro 2022 win could change women’s football

Chloe Kelly celebrates Women's Euro 2022 final goal in her sports bra

Chloe Kelly’s celebration showed off her Nike sports bra under her England shirt, sparking a huge surge in searches for ‘football sports bra’. (Getty Pictures)

As an author Lucy Ward put it on social mediathe empowering image of a woman in a sports bra is “extremely meaningful” even beyond the game.

“It’s a woman’s body – not for sex or show – just for the sheer joy of what she can do and the power and skills she has,” she said.

Since the final whistle, searches for “soccer sports bra” have skyrocketed to over 1,590%.

Whether it was inspired by Kelly, in support of the beautiful game, or in preparation for playing sports, (or maybe all three) we’re not sure, but one thing is for sure, the fans loved her. Nike Dri-fit Swoosh Sports Bra.

The €34.95 one-piece short sports bra is a sleek and simple design, but that doesn’t mean the racerback style doesn’t pack a punch.

Chloe Kelly's celebration was in honor of Brandi Chastain's 1999 World Cup celebration, during which the American player revealed her black sports bra.  (Getty Pictures)

Chloe Kelly’s celebration was in honor of Brandi Chastain’s 1999 World Cup celebration, during which the American player revealed her black sports bra. (Getty Pictures)

Nike sweat-wicking DRI-fit fabric is made from 50% recycled polyester and keeps you dry even under pressure and is ideal for medium impact activities such as spin, cardio and dance classes.

The Swoosh sports bra is available in eight colors, including Kelly’s classic whiteand features a removable one-piece cushion designed to easily load from the top and maintain a smooth, consistent shape, even after washing.

Whether you’re ready to get back to football after the Euros or just need a new sports bra, get yours now.

Buy in white

Watch: The comfy bra everyone’s talking about


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