As many avid runners can tell you, nothing’s worse than stepping into new shoes and getting your money back with everything from arch pain and blisters to Achilles tendinitis and an increased risk of heart failure. ‘ankle sprain. Athletes can expect a lot from their shoes. Go faster. Travel further. Become stronger as design technology advances. And probably, do it without injury. You might think injury-free footwear is a given, but surprisingly, it’s more common than you might think.
Every year, running shoe companies face injury prevention issues, and when dealing with these issues, each company adopts a different philosophy. Xero Shoes is a company specializing in minimalist footwear for runners. When it comes to its shoes, Xero proudly relies on design principles revolving around thin, flexible soles more likely familiar to ancient sandal wearers of the past than modern runners today. Some shoe companies are also pushing the boundaries of shoe design.
the React to infinity, one of Nike’s most popular shoes, claims to reduce the overall risk of sustaining an injury with advanced features. the React to infinity is a more stable base (to keep your feet on the ground), an engineered rocker (to help your feet move smoothly) and a cushioned running shoe designed to help with shock absorption, resells more cushioning foam (so that your foot is more surrounded by foam). Another of his popular shoes is the Nike Structure 22, a motion control shoe which, as the name suggests, controls the movement of the feet through a more rigid structure.
In an independent study by the British Columbia Sports Medicine Research Foundation (BCSMRF), runners were tasked with recording injuries sustained during a 12-week training program – logging more than 60,000 miles. Nike says they’ve achieved results by doing less than their best-selling motion control shoes, the Nike Structure 22 and React Infinity shoes have reduced injury rates among runners. But the reality is a bit different from the numbers. So how effective are motion control shoes or cushioned shoes when it comes to injury prevention? Just look at the data.
In a world where advances in cushioned, padded, arch-supporting, and motion-controlled footwear reign supreme, why do running injuries seem to persist? The BCSMRF study indicated that 33 runners wearing Nike Zoom Structure 22 and 17 runners wearing Nike Infinity React were injured, out of 226 runners during the study. Thus, 50 of the 226 runners suffered some form of knee, foot, shin or calf injury. Suppose half of the runners are wearing Nike Zoom Structure 22s and the other half are wearing Nike React Infinity? Then, 1 of 3 runners wearing Infinity React and 1 of 7 runners wearing Zoom Structure 22 would be injured while running. Does this figure inspire confidence in running enthusiasts? And that’s not even taking into account injuries that might get worse over time, or if you try to run a marathon.
Steven SachenCEOand Lena Phoenix, Chief Financial Officer of Xero Shoes I think this is another case of how adding more to a product can actually make it worse. “It sounds ironic, but it’s the truth,” says Steven Sachen. “We launched Xero Shoes to give people – whether they have run or not – the comfort and benefits of this natural movement experience. And with nearly 27,000 five-star reviews on their website, customers seem to think Xero is on the right track, too. Modern running shoes as we know them first appeared in the 60s. But, according to Sachen, the number, type and severity of injuries we know now also did not exist then.
Human feet are made to bend, flex, move and feel the world. A quarter of the bones and joints in your entire body are in your feet and ankles; you have more nerve endings in your soles than anywhere except your fingers and lips. Mankind, for nearly 10,000 years, seemed to do just fine with bare feet and simple sandals. The design of natural movements is based on the idea that “simpler is better”. And Xero thinks the same when it comes to its own shoes, even basing its designs on real 10,000-year-old sagebrush sandals. Xero’s flexible soles are designed to give wearers the right combination of traction, ground feedback, and protection, while being so light that some customers have even gone to bed forgetting they were wearing them.
With a growth line of casual and performance shoes, boots and sandals, Xero Shoes has helped people in 97 countries do it all, from taking a more relaxed stroll on the beach, to climbing Mount Kilimanjaro and even running a race. of seven days of 256 km through Madagascar. Xero Shoes believes the quality of its natural motion shoes is so good that it backs every purchase with a unique 5,000 mile guarantee – a guarantee that exceeds those offered by other similar companies.
Designed with a focus on Natural Fit, Natural Motion and Natural Feel, Xero’s emphasis on simplicity never compromises your running performance. Comfort and performance come from the natural use of your feet, and that’s what Xero Shoes lets you do.
Posted on March 9, 2021