(France Media Agency)
Tue 14 May 2019
Nike has introduced Nike Fit has its mobile app, an AR feature that scans your feet to determine the size you wear to make online shoe shopping easier.
Just months after unveiling the Back to the Future-inspired self-lacing sneakers, Nike announced the Nike Fit Tool for its app, an augmented reality-powered digital feature that “uses a combination of computer vision, data, machine learning, artificial intelligence and recommendation algorithms” to tell you what your shoe size is for each Nike shoe.
According to the company, more than half of people at any given time are wearing the wrong shoe size, and Nike attributes this to an outdated foot sizing method. If you’re using Nike Fit on the app, you won’t even be given the option to select the wrong size, as only your size determined by the tool will be offered.
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This measurement is carried out using the camera of your smartphone; 13 data points will be collected to map your foot shape and size in seconds and determine which size is right for you. This information may be stored in the app for use in future purchases.
Nike’s ultimate goal is to provide customers with fully personalized shoes without numbers or genders. Making sure people have the best choice from the available options is the first step.