ST. PETER, Minn. – The Department of Athletics at Gustavus Adolphus College has entered into a five-year partnership with BSN SPORTS and Nike, which was announced by athletic director Tom Brown on Monday. The agreement, which began on June 1, will make Nike the game-day supplier for Golden Gustie sports teams.
“We are thrilled to partner with BSN SPORTS and Nike to create a common look and unified brand within the Gustavus athletics department,” Brown said. “Our student-athletes will be outfitted in premium athletic apparel and equipment, which will enhance their experience here as Gusties.”
BSN SPORTS is the largest distributor of team sports apparel and equipment in the United States, providing access to more brands than any single distributor in the industry. A division of Varsity Brands, BSN SPORTS markets and distributes its products to more than 100,000 institutional and team athletic customers in colleges and universities, colleges and high schools, and recreation programs across the United States via catalog, trade electronics and direct sales.
The agreement includes numerous incentives in the form of discounts and rewards as well as incentives for on-field achievements and additional marketing and promotional opportunities.
“The partnership agreement between Gustavus Adolphus College, BSN SPORTS and Nike is a great example of how we are adding value to programs for coaches, athletes and communities,” said Terry Babilla, President of BSN. SPORTS. “This strategic partnership provides the best athletic apparel and products to Gustie’s athletic teams and benefits every student-athlete representing the community on the field or athletic court. We are proud to be their team sports partner and excited to enhance their overall student-athlete experience.