MANILA, Philippines – Sportswear giant Nike is stepping up its game in providing services to its consumers with the launch of the Nike app in Southeast Asia and India (SEA&I) today.
The app, Nike’s fastest growing platform, aims to provide members, those who sign up through the Nike app, personalized access to the best of the brand.
“The launch of the Nike app marks a critical expansion of Nike’s digital ecosystem in SEA&I,” said Sanjay Gangopadhyay, vice president of Nike SEA&I.
“Through this launch, we are creating meaningful relationships with our local members, and inspiring and equipping them to get moving.” he added.
A Nike digital hub at their fingertips, the app connects its members to product advice, rewards and experiences that will all be tailored to their individual preferences.
Exclusive perks will also be available through the app, including exclusive access to products.
Weekly drops will be made every Friday featuring the brand’s iconic styles like the Air Jordan 1, Air Force 1 and Air Max. For its launch, members can get early access to Space Jam products.
Rewards can also be unlocked through the use of the app where members receive incentives through their “member wallet” with exclusive promotions, access to events, etc.
Members can also participate in weekly challenges on the Nike Run Club and Nike Training Club activity apps to access the “Champions Locker” on the Nike app – which will grant them an exclusive unlock with members-only access to products and to the content in the app.
Additionally, members will also have access to stories, tips, and other inspirational content made available only within the app.
Consumers who download the app and become members by July 22 will receive a 10% discount on their next purchase in the Nike app.
Download the app here.