Nike app comes to India as sneaker giant takes Southeast Asia seriously

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Nike today launched its app on Google Play Store and Apple App Store in many other countries including India. The app brings Nike’s range of sports and fashion apparel directly to users’ phones. The Nike app will now be available for free download in Singapore, Thailand, the Philippines, Malaysia, India, Taiwan and Vietnam.

Advantages

There are a number of member benefits through the Nike app, including:

Exclusive access: Members will have the chance to get the latest product launches, first and exclusively in the app, including weekly launches every Friday with key styles such as Air Jordan 1, Air Force 1 and Air Max . To kick off the launch, members can get early access to Space Jam merchandise, exclusively on the Nike app.

Member Rewards: Members will unlock exciting rewards through their personalized “Member Wallet” where they can find exclusive promotions, access events and more. Starting July 12, members can complete weekly challenges on the NRC or NTC apps to access the Champions Locker on the Nike app, an exclusive unlock with members-only access to in-app merchandise and content.

Inspirational content: Members will have access to stories, tips and other inspirational content available only in the app.

“A primary goal in developing the Nike app for SEA&I was to ensure content, experiences, services and product offerings are personalized based on what we know Nike members of SEA and what I expect the most from us,” Xia Ding, Vice President of APLA Nike Direct Digital Commerce said. “Over time, this focus becomes even clearer as we learn from member behavior and engagement, so we’re able to personalize the Nike app experience even more,” Ding adds.

Introductory offer

Users who install the Nike app before July 22 will also be eligible for a 10% discount that can be used on the next in-app purchase.

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