Nike app powers Foot Locker’s new NYC store


Over the past few years, Nike has invested heavily in making its stores more tech-oriented. A big part of that strategy is integrating its Nike app with the company’s physical spaces and trying to allow shoppers to do things like instantly pay for the product and scan items to check if they’re in stock. You can do all of this in the app, at the Nike store, without having to interact much with store associates. Nike says its customers love these kinds of features so much that it is now bringing them to Foot Locker, one of its biggest retail partners. The Foot Locker Washington Heights Community Power Store in downtown New York marks the first time Nike’s shopping technology will power (part of) a store that isn’t its own.

While Foot Locker is still selling apparel and sneakers from other sportswear brands on its new site, including Adidas and Puma, the partnership with Nike makes gear from The Swoosh stand out. For example, throughout the store, you’ll see signs next to Nike products telling you to download the NikePlus app to “scan and learn.” This will allow you to use the app to scan barcodes on items and then, within seconds, see the sizes and colors available at that Foot Locker store. Plus, you can use the Nike app to reserve items directly with the company and pick them up at Foot Locker.

But it’s not that. There’s also Nike’s Unlock Box, a vending machine that lets you scan a QR code attached to your Nike+ profile and get free gifts every few weeks. When I went to the new Washington Heights Foot Locker, a 10,000-square-foot two-level space, the unlock box contained Air Jordan pins, Nike sunglasses, and USB power packs — though what there is in the vending machine will change from time to time. time. It’s the same concept that Nike has introduced in a few of its other stores, intended to bring people back to its store on a regular basis, of course.

However, perhaps the biggest highlight of the first Nike-powered Foot Locker is the ShoeCase (shown in the lede image). Like the unlock box, you’ll need to scan your NikePlus code to redeem it, but this one will enter you into a real-time, real-time raffle that can give you the chance to purchase limited-edition sneakers. For those of you into kicks, this is basically the physical version of Nike’s The Draw, and what Nike sells through it will be updated regularly. So one day it might be a pair of Air Max, another day Air Jordans will be displayed on Nike’s ShoeCase. Once you’ve scanned your NikePlus pass, the machine spins the shoe and within seconds prints a ticket to let you know if you’ve won and can purchase the sneaker.

Nike and Foot Locker told Engadget that this collaboration has been in the works for about two years, adding that right now it’s all about testing and learning. The two companies aren’t closing the door on that in more stores across the United States, though that depends on consumer demand for that particular type of experience. So far though, based on what Nike has been doing in its stores, the sportswear giant is confident that these app-meeting efforts will be appealing to people. Not only because it’s easier for them to shop at physical locations, but because it also uses data to know what local customers want to come and buy.

As for Foot Locker, the retailer uses its own digital services. If you buy something from its app or site, for example, you can also pick it up in-store, the same way you can with the NikePlus app. For now, the NikeShoe case will only be available at the Foot Locker store in Washington Heights, but don’t be surprised if you start seeing it elsewhere soon.

Gallery: Foot Locker’s Nike store in New York | 13 Pictures

Gallery: Foot Locker’s Nike store in New York | 13 Pictures

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