Some social media users literally burned Nike products on Monday to protest the company’s decision to make Colin Kaepernick one of the faces of its 30th anniversary “Just Do It” campaign.
Kaepernick is just one of many athletes featured in the campaign – Serena Williams is also one of them.
Coverage by Colin Kaepernick on Globalnews.ca:
In featuring Kaepernick, Nike Vice President Gino Fisanotti called him “one of the most inspiring athletes of this generation, who harnessed the power of sport to move the world forward.”
Some people on social media weren’t as excited about the choice.
Twitter user ‘Sean Clancy’ said he might go buy a pair of Adidas sneakers as he posted a video of Nike shoes on fire.
Another user, @AlterAtYeshiva, posted a video of Nike shoes burning while “The Star-Spangled Banner” played in the background.
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User “Kolten Conrad”, meanwhile, posted a video showing Nike products being trashed before being set on fire.
Users burned the products to protest Nike’s – and Kaepernick’s – decision to kneel during the playing of the national anthem at NFL games in a statement against the treatment of black people in the United States.
He began his protest in 2016 and hasn’t been signed by an NFL team since 2017, when he opted out of his contract with the San Francisco 49ers.
Other social media users took a different tack in response to Nike’s new campaign.
They too used fire, but to burn something else.
Like in this video, which came with a twist.
Or this one, in which the user burned things of a different brand.
The decision to burn Nike products drew mixed reactions on social media.
Some supported the company’s boycott efforts.
Others laughed at them.
Still others suggested doing something other than burning Nike shoes.
Kaepernick and compatriot Eric Reid filed grievances against the NFL, alleging collusion after neither was signed by a team following their protests.
A referee denied the NFL’s decision to dismiss the case on Thursday.
This means that there is a possibility that the case will end up in a courtroom.
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