- Roger Federer has left Nike after 24 years and unveiled his new Wimbledon endorsement deal.
- Federer has joined Uniqlo in a new deal worth over $300 million.
- Despite the split from Nike, Federer still wears custom Nike boots that include an updated logo just for the 2018 Wimbledon Championships.
Roger Federer made his rumored divorce from Nike official by appearing in court at Wimbledon in Uniqlo clothes.
According to ESPN’s Darren Rovell, Federer recently signed a new contract with Uniqlo worth more than $300 million over ten years and is guaranteed even if he retires before it expires.
The new deal technically ends Federer’s 24-year relationship with Nike, but it looks like the two parties aren’t completely out of each other’s lives just yet.
While Federer wore Uniqlo clothes for his opening match at Wimbledon, he always wore Nike shoes. It’s not unusual for an athlete to wear shoes from a company they don’t approve of – they have to wear something – but interestingly the shoes were always personalized with a unique tournament-specific logo of this year, even though his Nike contract expired more than a month ago.
Here is a close up of the shoes. In addition to Federer’s Nike RF logo, the logo on the right shoe bears the number 8, reflecting the number of victories at Wimbledon.
For comparison, here are Federer’s boots from the 2017 Wimbledon Championships, before winning his eighth title.
According to Rovell, the RF logo belongs to Nike, but Federer is optimistic that a deal will be struck so he can still use it.
“Federer says that although Nike has owned his ‘RF’ logo since 2010, he expects to reach an agreement to transfer the logo to him so he can use it in the future.” Rovel wrote:.