Sacramento Kings: De’Aaron Fox launches new Nike shoes



Kings guard De’Aaron Fox has his own Nike shoes coming out later this month.

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De’Aaron Fox’s shoes and reputation as a shoe lover were regular talking points in the Kings locker room this season.

He usually arrived at the arena with a pair of designer sneakers, laced up another pair before taking the floor for pre-game warm-ups, and even changed shoes at halftime on a few occasions. Fox was most often seen wearing a pair of Kobe Bryant’s signature Nike shoes.

Now he has his.

Fox took to his social media platforms to unveil the new Nike Air Max 1 “Swipa”, a multi-colored mismatched creation that bears his nickname and reflects his colorful sense of style. The shoes are set to release on May 31.

The left shoe is mainly burgundy, black and white. The right shoe is primarily black, aqua blue, and burnt orange. The soles feature mathematical equations, a possible nod to her love of studying.

The heel is embroidered with the word “Swipa” and the tongue is adorned with Fox’s number 5. The shimmering metallic Swooshes are blue on the outside and pink on the inside, possibly representing her mother’s long-time battle with breast cancer.

ESPN reported in November 2017 that Fox signed a five-year contract worth around $2 million a year with Nike before the Kings selected him with the fifth pick in the NBA draft. Fox has reportedly attracted strong interest from all major shoe brands, including Adidas, Under Armor and Reebok.

“To have these brands come up to me and talk to me about what they were going to do in terms of ads, it was just a blessing,” Fox told ESPN. “I grew up wearing all their shoes and paying for them, and at the end of the day they wanted to pay me to wear their shoes.”

This story was originally published May 3, 2019 4:09 p.m.

Jason Anderson is an award-winning sportswriter for The Sacramento Bee. He began his reporting career at The Bee over 20 years ago and returned to cover the Sacramento Kings in September 2018.


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