COLORADO SPRINGS — Prime Time Sports at Chapel Hills Mall in Colorado Springs is seeking to get rid of all Nike merchandise from the store following Nike’s decision to feature Colin Kaepernick as the face of its “Just Do It” ad campaign.
Store owner Stephen Martin told News 5 that he is discounting all Nike products at half price until they sell out. Martin said his store would no longer sell Nike products once they were sold out.
Martin told News 5 that selling jerseys and other products at 50% off covers the cost of goods for his store and he makes no profit.
Martin said his company just purchased $60,000 worth of Nike merchandise for the season.
This isn’t the first time Prime Time Sports has spoken out about the anthem protests. The store canceled an autograph session with Broncos linebacker Brandon Marshall after he knelt during the national anthem in 2016.
The decision caused some customers to boycott his store, but he told News 5 last year that most customers supported his decision to cancel Marshall’s appearance.
“Partly because it’s in a military town, there’s been an overwhelmingly positive response,” Martin told News 5 last September.
Martin also told us that Kaepernick’s jersey sold out quickly when he began his anthem protests in 2016 before being released later that season.
“It’s like a Christmas sale here,” says Stephen Martin, owner of Prime Time Sports. He sells everything #nike equipment at 50% off, which he says covers the price he paid, in protest against the company’s new advertising campaign with Colin Kaepernick. More tonight on @KOAA pic.twitter.com/B6zaLiqbHi
—Sam Kraemer (@SamKraemerTV) September 5, 2018